Company Analysis: O.C.D. Experience – Organize & Create Discipline

Often born during hectic and stressful times in life, clutter at home or work can also perpetuate that stress. Psychologist Sherrie Bourg Carter says that clutter overwhelms your brain with excessive stimuli, leaving you feeling overwhelmed. Having junk – whether paperwork, toys, clothes or something else – piled and stuck everywhere tells your brain that your work is never done and can make it difficult to relax. Phew, I’m stressed just thinking about it.

It’s not easy to introduce order to chaos, especially after chaos has been allowed to rule for some time. Organization is a lifestyle, and Justin Klosky is living it. Klosky founded O.C.D. Experience, which stands for Organize and Create Discipline, in 2008 to help his clients not only tidy their homes or offices but to also find clarity in their own lives. Klosky and his O.C.D. team are much more than a maid service; when he takes on clients with deeper issues hiding behind their clutter, he does so with kindness and understanding. He works to gain their trust, and he helps them separate the mess from whatever life stressors contributed to its creation.

Klosky is no stranger to stress made worse by his own mind. He didn’t use the letters O.C.D. in his business name just to be cute. Klosky actually has Obsessive Compulsive Disorder, and he uses his business to channel his disorder in constructive way. Klosky says in this video that he wanted to break down the acronym of O.C.D. and change it to Organize and Create Discipline for his business to take control of a negative thing and make it positive.

Who does O.C.D. Experience reach?

Since O.C.D. Experience’s creation, the business has organized closets, garages, homes, businesses and computers across the country. Klosky has created several O.C.D. products – a slimline wallet and an organizational desk system. He has a book, Organize and Create Discipline: An A-to-Z Guide to an Organized Existence, being published Dec. 26 and a new app being released soon. In 2014, Klosky hopes to leave more of the day-to-day organization consulting to his well-trained O.C.D. team members in Los Angeles, New York and Miami so he can focus on promoting his new book and further building his brand as the go-to organization personality. Klosky has already been a guest on talk shows such as “The Talk” with Julie Chen and Anderson Cooper’s daytime show “Anderson.” He and his business have also been featured in all forms of media – digital, print, TV and radio. Klosky plans to do more of these types of guest appearances in the coming year to solidify the O.C.D. brand as a household name.

O.C.D. Experience’s target audience includes people anywhere on the scale from grasping for a little more order in their home to dealing with deep emotional problems that have led to extreme disorder. O.C.D. Experience can help someone wanting to better organize a small space like a closet or garage or even a computer, as well as someone who needs to completely overhaul the organizational system for their entire home or business. Introducing organization not only makes these spaces better; they make people’s lives better as they are able to start letting go of those excessive stimuli and the emotional baggage that goes with them.

Why Integrated Marketing Communications?

In this communications plan, I will offer my recommendations for the O.C.D. Experience website, blog, social media, events and more. No matter how many products and services are offered, and no matter how many places the O.C.D. Experience brand graces, the most important thing is to give the audience a consistent experience every step of the way. There are so many ways that potential customers can consume your marketing messages. They might see you on TV or social media, or they could see an ad for your company on a billboard or website banner. They could read about you in a news article or pick up and read your book. To make sure someone who sees your brand on multiple platforms connects all those experiences, you have to implement an integrated marketing strategy. Steve McKee wrote on businessweek.com about an exercise that his advertising firm conducts to see which taglines of the world’s ten largest advertisers they can recall. McKee said that while he doesn’t think taglines are necessarily the greatest measure of integrated marketing, the one retailer tagline that everyone can remember proves an important point. The company is McDonald’s, and it’s not because they’re the biggest spender. It’s because they’ve pushed out the same marketing messages across multiple online and offline platforms consistently since 2003. Perseverance with consistency, McKee says, is key to successful integration. It takes planning, but it also takes time.